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Posted: Saturday, June 3, 2017 12:05 AM


Company Name: San Mateo County Office of Education

Required Travel: 10-25%
Min Education: BA/BS/Undergraduate
Min Experience: Over 10 Years
Job Function: Strategic Communications
Job Type: Full-Time
Salary: $121,776.00 - $152,304.00 (Yearly Salary)

The San Mateo County Office of Education (SMCOE) is one of 58 public agencies throughout California (one per county) established to provide a broad range of services to the schools and school districts in their county. Like the other county offices of education SMCOE approves school district budgets and expenditures; conceives and implements professional development activities for teachers and administrators; performs numerous tasks that can be done more efficiently and economically by a county office than by a single district; and acts as an adviser to local school districts and school boards.
SMCOE has a strong track record developing new curricula, devising innovative staff development and training programs, supporting business and personnel systems, managing community and court schools, and teaching children with special needs. SMCOE and its staff of approximately 450 are committed to excellence and equity in education, and to maintaining an organization that embraces change by inspiring students, investing in teachers, invigorating leaders, and involving communities.

Position Overview
The Administrator of Strategy and Communication is a new position within SMCOE. The position was created to fill a void within the management team and to enable the organization to professionally and intentionally implement its recently-approved strategic vision and goals[1], and its overarching effort to be a transformational change agent within education and the community at large.

Under the direction of an elected Superintendent, the Administrator of Strategy and Communication will develop, execute, supervise, and maintain comprehensive and wide-ranging internal and external communications as well as public, community, press, and government relations; and operates proactively to position the organization, its programs, and its partnerships to ensure that the agency’s vision and mission are at the forefront of decision-making, action, and implementation.

Working closely with the Superintendent, and as a member of Cabinet, the Administrator of Strategy and Communications will serve as the chief spokesperson and leading advocate for SMCOE. The successful candidate will develop and later direct and oversee a comprehensive and proactive organization-wide communications and media plan (including the development of message platforms and messaging, an agency narrative, risk management, opportunities to pitch complex and meaningful stories that advance the County Office’s mission) and manage media relations (including print, electronic, and social media). The Administrator will handle promotion, marketing, public information, and community relations; conceive and execute a well-scheduled and coordinated calendar of visibility and action; serve as a liaison between the Superintendent and other agencies and officials; be responsible for the consistency and growth of the public image of SMCOE; and perform all other related duties as assigned.

As the first Administrator of Strategy and Communications, the successful candidate will be responsible for establishing systems that will ensure consistency of brand, messaging, visibility, “voice,” and ways to implement outreach to specific and general, existing and new audiences. Internally, the Administrator will provide leadership and technical assistance to ensure professionalism and transparency of information flow; consistently high-quality graphics; and agency brand, position, and reputation management. This is a position for a seasoned professional with a passion for public education’s capacity to be an innovative leader in transforming young people and communities.

The Administrator of Strategy and Communications will focus on:
Planning and strategizing to ensure cohesive communication direction while increasing the visibility and understanding of the role of SMCOE
• Prepare an overarching strategic communications plan that intentionally and proactively integrates communications with SMCOE’s organizational goals and activities
• Shape the story that integrates education and SMCOE as core to economic attainment, health outcomes, and civic engagement --- expanding the traditional notions of education
• Plan and direct the dissemination of information, including identification of target audiences, messages, formats, and structure of communication tools and materials to unify SMCOE’s diverse programs; plan and provide training to SMCOE staff to understand appropriate usage and reinforcement of SMCOE brand and related messages, and to publicly communicate agency values, objectives, and dissemination of the SMCOE “story.”
Being a thought leader and partner internally and with county and state organizations
• Align strategic communications with organizational priorities
• Shape and implement a thought leadership program designed to highlight the impact of SMCOE’s work and the depth/breadth of its educational expertise
• Coordinate the development of an annual legislative agenda that supports the goals and interests of the schools of San Mateo County and SMCOE
• Develop strategies to raise the regional, statewide, and national profile of SMCOE and its programs
Managing the reputation and brand of the County Office of Education
• Expand the SMCOE brand among appropriate audiences
• Initiate, manage, edit, and coordinate SMCOE’s social media efforts
• Articulate the importance of clarity and brand marketing to SMCOE staff
Operating proactively with press, media, and social media
• Assist Superintendent and the County Office of Education to craft proactive news, while being responsive to media, elected officials, and the public at large
• Draft a variety of high-profile materials, including op-eds, news releases, program “briefs,” video scripts, and proposal texts
Acting as spokesperson and advising the Superintendent on a broad range of strategies as well as communication issues
Maintaining a comprehensive countywide and agency-wide vision
• Develop and implement outreach and public information plans that frame SMCOE’s vision, goals, and working strategies
• Plan, implement, and maintain a regular outreach vehicle for internal information flow, ensuring strong understanding of SMCOE as a “whole” among staff

**Leading a team to grow professionally, to produce appropriate and memorable materials and outreach, to value its role as core to the mission and vision of SMCOE, and to build momentum and intentional advocacy and program development

The Administrator of Strategy and Communications will be knowledgeable about:
• Professional and ethical practices of developing and maintaining effective public, community, government, and intergovernmental media, and school relations
• Principles of leadership, training, equity, performance evaluation, and equity
• Principles and practices of public policy development and legislative processes
• Educational equity goals and an ability to work with persons from diverse backgrounds including school district personnel, families, teachers, and government leaders

An Overview of the Strategic Plan can be found at:

The successful candidate will have:
• B.A. or B.S., with preference for an advanced degree (M.A., M.S.) in communications, public affairs, communications, journalism, or related discipline
• 10-15 years of relevant job-related experience at a senior level in public relations, public affairs, media, advocacy communication or a related field, with demonstrated competence in strategy and communications
• Evidence of excellent organizational, written, and oral communication and experience with storytelling and creating narratives
• Experience at a public agency or large nonprofit organization, including increasingly responsible experience in professionally-related positions
• Writing experience in print and digital publications for diverse audiences
• Expertise developing compelling content for web, multi-media, and social media platforms, working with professional graphic designers, programmers, and technical professionals
• Demonstrated success packaging, pitching, and placing media stories and opinion pieces in different outlets
• Proficiency communicating in critical situations, preparing detailed, accurate reports as well as correspondence and media releases
• Impeccable attention to details and follow up
• Fluency in Spanish a plus but not required
• Experience with PK-20 educational organizations helpful, but not required
Candidates invited for an in-person interview should expect to present a “portfolio” of appropriate examples of professional work.

The successful candidate will have:
• A highly collaborative work style
• Exceptional writing/editing and verbal communications strategies
• A strong track record as an implementer who thrives on managing multiple projects concurrently
• Experience as a relationship-builder with the flexibility and finesse to “manage by influence”
• High energy, maturity, and leadership abilities to serve as a unifying force and to position communications discussions at both the strategic and tactical levels
• Commitment to work collaboratively with multiple constituent groups, including staff trustees, program participants, and more
• Skills as a self-starter, and be able to work independently and entrepreneurially
• An innovative, resourceful, strategic, and visionary style

A detailed description of the position can be found at:,%20Strategy%20%20&%20Communications.pdf

How to Apply:
1. Submit an official application form at:

2. Mail hard copy of entire application packet to: Personnel Attention Franklin Felizardo, 101 Twin Dolphin Drive, Redwood City, CA 94065

Application packets must include:
1. Thoughtfully considered cover letter
2. Up-to-date resume, including background, education, relevant work experiences, etc.
3. Three references (contact information: email and phone)
4. Written statement of 200 words or less, describing a situation where your professional strategic and intentional thinking enabled a successful solution to a communication or public/community relations “problem.” Please include
o brief explanation of context, organization, and/or situation at hand
o brief statement of your approach and rationale
o explanation of results (qualitative and/or quantitative)
• Be sure to submit all materials by June 9, 2017.

Contact Person: Franklin Felizardo
Email Address:
Phone: 650.802.5367 or 650.587.8353
Apply URL:

• Location: Redwood City, California, San Mateo

• Post ID: 63089978 sfbay is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017